{"id":288,"date":"2025-12-10T20:39:46","date_gmt":"2025-12-10T19:39:46","guid":{"rendered":"https:\/\/lalaboralaula.es\/MP142526\/?p=288"},"modified":"2025-12-10T20:41:02","modified_gmt":"2025-12-10T19:41:02","slug":"nuestra-historia","status":"publish","type":"post","link":"https:\/\/lalaboralaula.es\/MP142526\/index.php\/2025\/12\/10\/nuestra-historia\/","title":{"rendered":"NUESTRA HISTORIA"},"content":{"rendered":"\n

Nuestra historia, al igual que muchas otras historias de marcas, tiene un comienzo….. Perd\u00f3n, ahora nos ponemos serios. Empezar\u00e9 siendo directo. Esta historia comenz\u00f3 simplemente cuando un chaval se aburr\u00eda un s\u00e1bado y dijo: “Buff que chapa estudiar, \u00bfQu\u00e9 puedo hacer para entretenerme esta tarde?”, pues si, en vez de salir de fiesta con sus amigos COMO UN CHAVAL NORMAL, se puso a dise\u00f1ar ropa. Pero beuno basta de meterse conmigo mismo que esta historia va por partes.<\/p>\n\n\n\n

Historia del logo<\/strong><\/h2>\n\n\n\n

Ese careto de mu\u00f1eco feo que aparentemente esta metiendo un grito tiene una historia un tanto curiosa. Yo estaba delante del ordenador haciendo cualquier cosa menos estudiar (nada nuevo). Y entre bocetos cutres, l\u00edneas torcidas y experimentos que ahora mismo me dar\u00eda verg\u00fcenza ense\u00f1ar, surgi\u00f3 una idea rara: una especie de cabeza cuadrada, medio derretida, con cara de no entender nada\u2026 b\u00e1sicamente, un resumen de ese d\u00eda. <\/p>\n\n\n\n

Al principio era un simple garabato, uno de esos dibujos que haces sin pensar porque est\u00e1s procrastinando a niveles ol\u00edmpicos. Pero ten\u00eda algo. Ten\u00eda ese toque callejero, crudo, casi improvisado, que no se consigue cuando intentas hacer algo \u201cperfecto\u201d. As\u00ed que empec\u00e9 a darle forma: un borde m\u00e1s agresivo, unos ojos exagerados, la boca rota como si estuviera gritando (No s\u00e9 porque, me apetec\u00eda)<\/p>\n\n\n\n

Historia de porque ropa y no otra cosa<\/strong><\/h2>\n\n\n\n

La historia de: \u00bfPor qu\u00e9 ropa y no otra cosa? En mi caso\u2026 no lo fue tan interesante. De hecho, perfectamente podr\u00eda haber acabado vendiendo velas arom\u00e1ticas, galletas caseras o cursos para \u201cvivir en una mansi\u00f3n en 10 d\u00edas\u201d. Pero la ropa ten\u00eda algo: era la \u00fanica forma de crear sin prender fuego a nada y sin que nadie me denunciara por temas legales. Adem\u00e1s, siempre ve\u00eda prendas y pensaba: \u201cEst\u00e1 guapo\u2026 pero yo lo har\u00eda mejor.\u201d
As\u00ed que eleg\u00ed esto. Y sali\u00f3 bien. O al menos, lo suficientemente bien como para seguir aqu\u00ed.<\/p>\n\n\n\n

Historia de nuestro primer producto<\/a><\/strong><\/h2>\n\n\n\n

Cuando decid\u00ed crear mis primeros zapatos, quer\u00eda algo negro, casi b\u00e1sico, pero con un toque que dijera: \u201cAqu\u00ed hay estilo, aunque discreto\u201d. Despu\u00e9s de probar un mont\u00f3n de ideas \u2014una incluso parec\u00eda un calcet\u00edn con suela\u2014, me acord\u00e9 de un morado que siempre me hab\u00eda gustado y lo a\u00f1ad\u00ed en la costura.<\/p>\n\n\n\n

Mientras trabajaba, mi madre no pod\u00eda evitar meter baza. \u201c\u00bfSeguro que eso no parece un zapato de payaso?\u201d me dec\u00eda. Yo intentaba concentrarme, pero cada comentario suyo me hac\u00eda re\u00edr\u2026 y, curiosamente, tambi\u00e9n me hac\u00eda pensar en formas de mejorar los detalles. Al final, termin\u00e9 por agradecer sus cr\u00edticas locas; si un d\u00eda llegaba a venderlos, al menos ser\u00edan zapatos que soportaban la opini\u00f3n de mi madre.<\/p>\n\n\n\n

Cuando por fin estuvieron listos, ni eran perfectos ni mi marca era famosa, pero cada l\u00ednea morada contaba la historia de un chaval intentando crear algo propio\u2026 mientras sobreviv\u00eda a las bromas de su madre.<\/p>\n\n\n\n

Historia de como vendo productos de marcas grandes<\/a><\/strong><\/h2>\n\n\n\n

Nunca pens\u00e9 que acabar\u00eda vendiendo productos de marcas grandes\u2026 y menos desde mi cuarto, en pijama, con m\u00e1s caf\u00e9 que sentido com\u00fan. Todo empez\u00f3 porque quer\u00eda unos zapatos de lujo y pens\u00e9: \u201cSi yo los quiero, seguro alguien m\u00e1s tambi\u00e9n\u201d. Sub\u00ed una foto como prueba\u2026 y al d\u00eda siguiente alguien me pregunt\u00f3 si los vend\u00eda. Entonces record\u00e9: \u201cEspera\u2026 necesito permiso oficial \u201d. As\u00ed que empec\u00e9 a buscarlo como quien busca Wi-Fi en el desierto: mails, formularios, aprobaciones\u2026 todo legal, todo aburrido\u2026 y nada de de comentarios de mi madre de fondo.<\/p>\n\n\n\n

Mis amigos me preguntaban: \u201c\u00bfC\u00f3mo acabaste haciendo esto?\u201d y yo solo pod\u00eda encogerme de hombros: \u201cNi idea, simplemente pas\u00f3\u2026 y ahora me siento como un inspector tratando de vender zapatillas sin romper ninguna ley\u201d. Cada venta es un mini episodio de comedia: responder mensajes, explicar cosas legales complicad\u00edsimas , y convencerme a m\u00ed mismo de que estoy siendo responsable\u2026 mientras sigo en pijama (Que lujazo).<\/p>\n\n\n\n

FIN<\/strong><\/h2>\n\n\n\n

As\u00ed va la cosa de momento. Esta historia seguir\u00e1 avanzando….. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Nuestra historia, al igual que muchas otras historias de marcas, tiene un comienzo….. Perd\u00f3n, ahora nos ponemos serios. Empezar\u00e9 siendo directo. Esta historia comenz\u00f3 simplemente cuando un chaval se aburr\u00eda un s\u00e1bado y dijo: “Buff que chapa estudiar, \u00bfQu\u00e9 puedo hacer para entretenerme esta tarde?”, pues si, en vez de salir de fiesta con sus […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-288","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nNUESTRA HISTORIA - Fidalgo Ch\u00e1puli, Pablo<\/title>\n<meta name=\"description\" content=\"Mi historia vista desde varios puntos, desde creaci\u00f3n de ideas hasta como trabajar en pijama. 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